Medical information wants to be free. Fortunately, that is easier than most people think: just distribute the PDF of your books to everyone and sell the print edition to a few. The result?
First, a free PDF communicates your expertise to tens of thousands of readers within weeks. Second, it is the most powerful promotion for a book. Only a small fraction of your readers will buy the print edition; however, on a global scale, fractions translate into large numbers.
Find out more about free publishing models. The financial conditions are surprising.
Free Medical Information (94 pages, download PDF) shows how doctors can produce and market their own books.
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